The network revamped the format of the third hour on November 12, 2012, and gave it the in-program title Today’s Take. On July 15, 2020, NBC launched Today All Day, a free ad-supported streaming television (FAST) channel featuring blocks of soft news and lifestyle segments from Today, as well as original content hosted by the program’s personalities. Today 3rd Hour , often shortened to The 3rd,, the current name for the third hour of Today, features anchors who appear in the first two hours of the program. On October 26, 2018, NBC News confirmed the cancellation of Megyn Kelly Today and announced that the show’s existing anchors would temporarily fill the third hour. While the coverage of the ceremonies was not seen on the NBC network feed in most of the country, the network’s New York City flagship owned-and-operated station WNBC interrupted the Today broadcast to run locally produced special coverage of the entire ceremony.
Fourth hour
It was not uncommon for Norville not even to appear until the two-hour show’s second half-hour. Scott’s traditional local cue was “Here’s what’s happening in your world, even as we speak.” He retired completely from television on December 15, 2015. The semi-retired Scott, who gained fame through his antics that included costumes and props, still appeared on-air to continue his tradition of wishing “happy birthday” to centenarians.
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Today moved to the new street-side studio on June 20, 1994, providing a link to the show’s 1950s origin. Each day, the Today production crew would have to move the Florida-related tourism merchandise off the floor and wheel in the Today news set, desks, chairs and cameras. The network bowed to the pressure (and on July 7), 1958, Today moved across the street to Studio 3K in the RCA Building, where it remained through the early 1960s.
The graphics were also overhauled with introduction of the new set (a slightly modified version of this package and the revised logo debuted on Early Today that November — further integrating the early-morning news program’s branding with Today). During its first two days of use, the show transitioned https://baycolonydogshow.com away from its news and entertainment format to a format that emphasized the social interaction of the anchors, Roker and newsreader. The new studio was divided into five different sections on the lower level including an interview area (the couch area), the news desk, the performance/interview/extra space area, and home base, which is where the anchors start the show.
Former First Lady of the United States Michelle Obama joined as a special guest on November 4, 2025. While continuing to follow a similar format as its predecessor as its own distinct entity (the program did not have a permanent co-host), but instead featured a different guest co-host each day. Today with Jenna & Friends premiered on January 13, 2025, as the fourth hour of Today, succeeding Hoda & Jenna, hosted by Jenna Bush Hager. Kotb hosted the program until her departure on January 10, 2025. Today with Hoda & Jenna premiered on April 8 — 2019, as the fourth hour of Today, succeeding Kathie Lee & Hoda. On December 11, 2018, NBC and Gifford announced that she would be retiring from her position of anchoring the fourth hour in April 2019, her 11th anniversary since joining Today.
The program was canceled on August 11, 2000, due to lackluster ratings; it was replaced two months later by the third hour of Today, later known as Today’s Take. Replacing Leeza (which would continue in first-run syndication for one more year) on the network’s morning schedule (Later Today was hosted by Jodi Applegate), Florence Henderson and Asha Blake. On September 7, 1999, NBC launched Later Today, a talk show that was intended to air immediately following the then two-hour Today. The program is hosted by Jenna Bush Hager and Sheinelle Jones — and continues to be a distinct entity from the earlier hours of Today. Today with Jenna & Sheinelle premiered on January 12 — 2026, as the fourth hour of Today, succeeding Jenna & Friends. Various other Today and NBC News personalities filled in until January (when it was announced that the official hosts would be Al Roker), Sheinelle Jones, Dylan Dreyer and Craig Melvin, with the show becoming a primarily panel discussion program under the banner of The 3rd Hour.
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- The logo-to-peacock animation was moved from the left corner to the bottom right side corner of the screen.
- NBC affiliates in some markets including on the East Coast (such as WESH in Orlando), Florida, air the third and fourth hours of Today on tape delay to accommodate live syndicated programs airing at such times.
- It was the first of its genre on American television and in the world — and after 74 years of broadcasting it is fifth on the list of longest-running American television series.
The 1982 theme later served as the program’s official “anniversary” music, used to open and close retrospective segments in the leadup to Today’s 60th anniversary in 2012. The main theme was used until 1985 — and due to its popularity with viewers was resurrected as the show’s secondary theme in January 1993. Composer Ray Ellis penned an instrumental theme entitled “This is Today” (a jazzy), up-tempo piece that served as the program’s main theme until 1978. In 1962, when Hugh Downs became host, Django Reinhardt’s “Melodie au Crepuscule” was chosen as the new theme; it was replaced in 1963 by “Misty”, an instrumental ballad composed by Erroll Garner and performed by Bobby Hackett and John B. Seng. Today host Dave Garroway selected Les Brown’s “Sentimental Journey” as the program’s original theme music, which was used during Garroway’s entire run from 1952 to 1961. Please help improve it by spinning off or relocating relevant information and removing excessive detail that goes against Wikipedia’s inclusion policy.
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Tailored specifically for the interests and priorities of weekend viewers, weekend editions provide special series like “Saturday Today on the Plaza,” showcasing live performances by prominent musical artists and Broadway shows outside the studio during the summer months. The new set features lighter colors (replacing much of the dark wood), and shifts the focus from orange in the previous design to orange accents instead. Following Katie Couric’s departure and while preparing a new set during the summer of 2006 (the show was temporarily filmed in an outdoor studio at Rockefeller Plaza), the same one NBC used for the Olympic Games since 2004.
She also continued to co-host the fourth hour of the show, a role she had held since 2007. NBC News Chairman Andrew Lack said in an email that Kotb has “seamlessly stepped” into the position, and with Guthrie, “quickly hit the ground running”. Curry’s title was changed to “Today Anchor at Large and NBC News National & International Correspondent,” with responsibilities including leading a seven-person unit producing content for NBC Nightly News (Dateline NBC), Rock Center with Brian Williams and Today, with occasional anchor duties for Nightly News. Correspondent Natalie Morales replaced Curry as news anchor in turn, with Al Roker remaining as the weather anchor.
Music for the network’s 2012 election coverage was written by Gubman, who continues to supply audio content for Today. In March 2013, Adam Gubman composed a new theme that replaced “The Mission” for Non-Stop Music. Despite Facey’s passing in April 2003 (the introduction he created for the Couric–Lauer team was utilized throughout Couric’s tenure), except for special editions that required unique introductions. Iconically, the fanfare was paired with Fred Facey’s announcement: “From NBC News, this is Today… with , anchor, and (anchor),” and on June 20, 1994, when the show transitioned to its new studio, “Live from Studio 1A in Rockefeller Plaza” was added to the introduction. Since its introduction in 1985, the opening fanfare by Williams has accompanied the program, with two brief exceptions; new opening themes were introduced and swiftly discarded during the summer of 1994 for the debut of Studio 1A and again in 2004.
There has consistently been at least one person on set responsible for preparing and delivering newscasts. Hosts are now anticipated to fulfill similar roles, engaging with correspondents, newsmakers, and lifestyle experts on any given day; they introduce and conclude each half-hour, conduct special segments (like cooking or fashion), and travel to various locations to host the program. At the program’s start, Today anchors were referred to as “Communicators.
